Smart Marketers Know Every Season Brings New OpportunitiesFrom spooky creatures to holiday snowmen and sparkling fireworks, smart local businesses know that seasonal marketing makes a big impact on their target audiences. The good news? You have an entire year to execute fun, creative and affordable messaging.
Consumers spend billions of dollars during the major U.S. holidays, and grabbing their attention while they’re in the holiday spirit is just smart marketing. Align your business to the holiday mood by planning seasonal promotions, and you’re on your way. Did you know that 70% of consumers find sales and promotions important while shopping? Plus, for 2019, holiday sales are expected to grow between 3.8% and 4.2%.
Here are some great ways to do it, from ringing in the new year in January to celebrating the red, white and blue in July and talking turkey in November.
Start In Your Office And Your NeighborhoodAdd some holiday cheer right in your office with fun decorations that will add a smile to your clients’ faces (and their kids’ faces). Getting in the holiday spirit at your office shows that you’re a welcoming part of your local community. Does your neighborhood have a Fourth of July parade or a holiday parade? Be part of it. It’s a great way to put your business front and center.
Add Some Holiday Color To Your Social MediaThe holidays are a great time to have more fun on your social media platforms. For Halloween, post images of pumpkins or a splash of bright orange and poke fun at the pumpkin spice craze. For December, post some red and green graphics to incorporate the holidays. You can even add holiday graphics to your website or app. For Independence Day, adding red, white and blue to your social posts will prove impactful. But the images aren’t all you need. Always try to relate your messaging and social copy to the seasonal holiday.
Plan AheadChoose a day in the beginning of the year, grab a calendar and map out which holidays you want to post about. There are now thousands of fun, national holidays that are celebrated on social media. From National Coffee Day to National Doughnut Day, you can create more awareness and tie your services to something that you clients love.
Create A Special Offer Or PromotionDuring the summer months when home purchase season is in full swing, consider adding a special offer during the Fourth of July holiday. In the spring, you could mention something about today being a client’s “lucky day” on St. Patrick’s Day. And during the Thanksgiving season, tell your existing clients how thankful you are for their business!
Take Advantage Of Big Shopping HolidaysThere are millions of people out there shopping on Black Friday and even more shopping online on Cyber Monday. It’s a great time to post something about a new offer or product. Plus, don’t forget to promote Small Business Saturday in your office, in local newspapers and on your social media. It’s a smart way to create more foot traffic on a day that’s focused on your local community.
For December holidays, it’s the perfect time to make a stronger connection to your existing and prospective clients and go beyond any sales messaging. Send out personalized holiday cards and post a heartfelt message on your social media, wishing your clients the happiest of holidays. It’s about ending the year on a high note and thanking your clients for their business.
Be Family FriendlyBusinesses and consumers are very active on holidays that pay tribute to loved ones. For Mother’s Day and Father’s Day, try posting fun photos of some of the moms and dads in your office. Don’t forget to thank all the moms and dads for all they do throughout the year.
Start The New Year On The Right NoteEveryone’s making resolutions on January 1. What’s yours? It’s a great time to thank your clients for an amazing year and set the tone for the year ahead.
From sleigh bells to fireworks, every season has major advantages when it comes to marketing opportunities for your business. Smart marketers know that some seasons prove more effective for their business than others. For QLMS partners, marketing during spring and summer holidays is ideal because it’s the height of purchase season. The key is to be creative, have fun, plan ahead and keep the messaging simple. Your clients are bombarded with sales messaging during the holidays. Make sure your marketing stands out. Be unique and memorable, and you’ll build your brand. Have you created seasonal marketing that has moved the needle? Share them with us in a comment!