Simple Tips To Attract MillennialsAccording to the Brookings Institution, millennials (born between 1982 and 2000) represent nearly a quarter of the U.S. population. At 75 million strong, they’ve surpassed the current size of the baby-boom generation. Today, first-time home buyers are likely to be single and somewhere around 33 years old, Zillow reports. This has only fluctuated about a year since 1995. What does that mean for you? More and more millennials are aging into homeownership every year and are quickly becoming one of the most sought-after demographics.
Attracting a generation that grew up surrounded by rapidly changing technology may feel like learning a foreign language. Here are three things to make sure you’re doing what’s necessary as a company to capture the evolving market.
Be VisibleVisibility matters in the digital landscape, but it doesn’t have to be as complicated as it often appears. Most of the time, small shops have one person monitoring and updating all things digital in addition to closing loans. That’s okay! We get it. Schedule, monitor, engage, measure and repeat – all in one place. Utilize detailed dashboards to view all of your social channels in one place. That means you could be closing a loan on one screen and monitoring what’s going on within every aspect of your social presence on the other. If you’re not already using social media automation tools, check out our top picks below!
HootsuiteAccording to its website, Hootsuite boasts over 15 million users, including more than 800 of the Fortune 1000 companies. Within social media management, Hootsuite is the world’s most widely used platform for managing social media, available in 16 languages and more than 175 countries. In addition, Hootsuite offers a top-notch free plan that packs a lot of punch. It includes multiple profiles, basic analytics, basic message scheduling, access to basic apps, RSS feeds and security.
Sprout SocialSprout Social started out small in 2010 and has escalated to over 16,000 clients and hundreds of team members. Its resource center is filled with guides, case studies, data, infographics and webinars to assist in impacting your company. Test drive one of its three plans to see what works best for your company size.
Be ReliableAs clients, millennials have high, and speedy, expectations. According to >Salesforce, millennials want great customer service and they want it now. Seventy-one percent of online shoppers say that the most important thing a business can do is value a client’s time. Plus, millennials want to be heard, so your business needs to answer quickly. Seventy-two percent of clients who have a complaint on Twitter expect a response within an hour. Millennials also are self-reliant and like to discover information on their own – whether it’s via your website or your social media platforms.
In short, respond with a sense of urgency and keep your level of awareness up at all times. Do you have a dedicated FAQ section on your website? Use that as an opportunity to vet your most asked questions and allow others to learn from them instantly. Is all of your contact information clear and concise across the digital landscape? If you’re unsure, perform a quick scan with Yext. After all, the last thing you want is a potential client finding you online and not being able to get in touch with you.