7 Tips And Strategies To Drive Growth For Your Local Lending Business
Don’t settle for the status quo. To remain competitive as a business, you’ve got to work to grow it. Here are some of our best tips and strategies for how to achieve growth as a local lender.
Make A Great First Impression, Online And Off
What are your potential clients experiencing when they have their first encounter with your brand? Is your website’s homepage outdated or difficult to navigate? Does your business participate in the community? Are your social media pages up to date?
Be mindful of the image – or lack thereof – you’re putting out there. Being conscious of the messages you’re sending potential clients will help to instill confidence and drive growth. QLMS provides great tools for partners such as the Marketing Hub that lets you create custom social tiles, flyers and direct mail assets.
Track Your Goals
You probably already have a list of goals you want to achieve as you work to grow your small business, and that’s great. But if you aren’t creating specific plans for how to meet them and tracking your success, you’re doing yourself and your business a disservice.
When you make goals, make sure you’re creating deadlines and implementing ways to track your progress. When you miss deadlines or are unsuccessful in meeting a goal, look back at why. What hurdles were you unable to overcome? What are your opportunities for next time? Measure your success and learn from your mistakes. Make sure your entire team is aligned with your goals and get input on how everyone’s doing. When team members get behind your goals, the outcome can be powerful.
Start A Blog
Not only are blogs a great way to provide value to your clients, but a blog can also generate some serious leads on its own. Create educational content around the mortgage and home buying processes and include calls-to-action that encourage readers to take the first step with you. You can get some ideas for topics by checking out our past blogs. Make sure the topics align with what your clients can learn from, like tips for first-time home buyers, mortgage how to’s and the advantages of refinancing.
Cultivate A Great Working Environment
It’s hard to be successful as a business if you and your team members are unhappy. By creating a strong work culture, you’ll foster an environment where your staff – no matter how large or small – wants to provide great service for clients because they truly feel good about the work they’re doing.
Cultivating a strong culture doesn’t have to be hard. It can be as simple as regularly taking time to recognize individual achievements or thanking your workers for all that they do.
Have Stellar Customer Service
Clients don’t just want a professional who can answer all their questions and help them get from application to approval to closing with ease – that’s the minimum. Clients also want to know that you care about getting them through that process. Emphasizing customer service within your team can be what sets your business apart from your competitors and helps you get great testimonials.
Whether this means creating resources to answer their immediate questions when you can’t or putting in the extra effort to help them through snags in the process, going the extra mile to show you care will help you to build a reputation that ensures growth for your business.
Feedback is a gift that all business owners should be regularly seeking out. Survey current and past clients to find out what areas of your process could be improved. Utilize web analytics software to track website traffic and analyze the success of your online marketing. Track your email sends to see what’s working and what isn’t.
Once you’ve tapped into which areas of your business are lacking and which areas have had success that you can continue to build on, you can create a specific, targeted plan for how you want to improve and grow your business.
As your business grows, it can become more difficult for you to continue driving that growth all on your own. This is why you need a customer relationship management (CRM) system. A CRM system helps make your interactions with clients more personalized without putting additional work on your plate.
Not sure where to start? Check out these five popular CRMs for brokers.
Driving growth for your local lending business is easier when you partner with QLMS, a company that has a demonstrated record of reaching the right clients with the right message. We’re here to help you succeed, bringing you the most advanced products, technology and resources.