3 Easy Ways To Enhance Your MarketingDo you have a marketing strategy for your broker business, but you feel like it could use a bit more … oomph? Maintaining an effective and impactful marketing plan doesn’t have to be a complex task. There are plenty of simple things you can do to give your marketing the boost it needs without having to overhaul your entire strategy. Here are three things you can start doing today that will enhance your small business’s marketing.
Know Your AudienceIf your only idea of your potential clients is “people who might need a mortgage one day,” you may not be doing enough research. If you invest a little time, you can target your audience more effectively. As someone who lives and works in the same area as your clients, you’re probably already more of an expert on your target market than you realize. You just have to start using that knowledge to your business’s advantage.
Think about which types of households are predominately in your area. Is your town home to many young families, or is it more of a retirement haven? Is your city experiencing an influx of young, single professionals who are looking to becoming homeowners? Once you know a little bit about the audience you should be targeting, you’ll be able to better tailor your marketing tactics so you’re more likely to reach your audiences in the mediums where they spend the most time.
Do some research on the people in your area and use data to drive your marketing decisions. If your potential clients are active in the community, make sure your business has a presence at community events. For example, you could sponsor your local community’s little league baseball teams. If you discover that your potential clients spend a lot of time on social media, make sure you have a robust social media presence.
Be Honest With Yourself About What’s Not WorkingWhile you want to give yourself time to see results from any marketing changes you implement, if something’s just not giving you the right return on investment, it’s important to know when to shift gears.
Take, for example, your email efforts. Email marketing is a smart, affordable way for small businesses to get their message out to current, former and potential clients. But think strategically about the most impactful messaging. Is the information you’re providing in your emails useful, or are recipients deleting your messages as soon as they hit their inboxes? Make sure you’re keeping track of key metrics, such as open rates or click-through rates, and consider running A/B tests or asking for feedback to find out what works best. For tested and proven email templates that you can customize, visit the Marketing Hub. There, you’ll also find a variety of social tiles aimed at specific audiences, plus direct mail and flyers that you can customize with your name and company logo.
You can also reach out to our agency partners and get marketing assistance, whether it’s a basic plan or a complete marketing campaign. And it’s available at a discount rate! You can learn more about the QLMS agency partners on Marketing Hub under “Partner Services.”
To make the task of figuring out what’s working (and what’s not) easier in the future, be sure to create realistic and measurable goals whenever you implement new marketing campaigns.
Make It PersonalLocal businesses thrive on word-of-mouth marketing. But to be able to benefit from this type of free advertising, make sure your customer experience is memorable enough so that former clients want to spread the word. Fortunately, this is something that any business can do, even with few resources or a limited budget.
Great customer service can be a surprising and invaluable way to enhance your marketing. Your goal should be to make your clients feel like you care about them as a person and the experience they have with your business. Make an effort to remember names and important dates. (A “happy house-iversary” card on their 1-year anniversary of closing can go a long way.) Check in with your clients frequently as they move through the home buying process and make sure they feel confident every step of the way by sharing relevant educational materials.
QLMS can assist you in creating and enhancing your business’s marketing strategies. We have all the tools you need to grow your brand and make the most of your marketing dollars.