Welcome to an industry-first Idea Lab! We’re bringing together top marketing experts from Quicken Loans, America’s leading mortgage brand,1 to provide you with insights that can help you grow your business in 2019. Be part of one-on-one consultation opportunities and hourly huddles that focus on specific marketing topics. Spark new ideas on website lead conversion, search engine optimization (SEO), social media, client cultivation for life and more.

Our First-Ever Idea Lab

The New England Mortgage Expo
Mohegan Sun
Uncasville, CT

Join us at Idea Lab on Thursday, January 17, one day before the expo begins, and on Friday, January 18 during the expo.

Thursday, 1:00 p.m. – 4:00 p.m. ET

1:15 p.m.: Jaime Becharas

2:15 p.m.: Matt Cardwell

3:15 p.m.: Ashley Craig

Friday, 8:00 a.m. – 3:00 p.m. ET

8:15 a.m.: Jaime Becharas

9:15 a.m.: Matt Cardwell

10:15 a.m.: Ashley Craig

11:15 a.m.: Jaime Becharas

12:15 p.m.: Lunch

1:15 p.m.: Matt Cardwell

2:15 p.m.: Ashley Craig

Meet Our Quicken Loans Marketing Experts


Tracey Cox

Director of Business Channel Strategy, QLMS

Tracey specializes in building marketing teams from the ground up. She empowers people to drive innovation, develop the brand and measure ROI. She’s assembled multiple teams across the Rock Family of Companies and is currently leading the marketing team for Quicken Loans Mortgage Services.

Topic: Multi-channel communications to optimize and grow your business


Matt Cardwell

Director of Business Channel Strategy

Matt is an idea salesman, energy focuser and people unleasher who played a major role in the social media campaign for Rocket Mortgage.

Topic: Optimizing social media, responsive web design and marketing best practices specifically geared toward mortgage professionals


Jaime Becharas

Product Manager, QLMS Product Strategy

Jamie is part of the QLMS product strategy team and gained experience on the Retail Marketing team at Quicken Loans. She’s part of the team that’s launching innovative products to help our partners grow their business.

Topic: Email and SMS best practices


Ashley Craig

Communications Manager, Social Media, QLMS

Ashley is a social media expert with a focus on the B2B audiences and a direct-mail expert focusing on B2C audiences. She leads, plans and manages the strategy for all QLMS social content, helping us differentiate in the marketplace and build our brand.

Topic: Social media best practices for mortgage professionals and optimizing Facebook, Instagram, Twitter and LinkedIn for your target audience

Don’t miss this amazing opportunity.

Register for a one-on-one consultation with one of our Quicken Loans experts.

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